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Chop Camy
Rebranding for an SME in Malaysia
This is a rebranding project for SME in Malaysia. Chop Camy is a small Chinese family business with tailoring as its major business nature. The brand aims to promote itself with its quality handmade tailor work. Therefore, the branding concept is inspired by one of the tailoring processes: chalk marking on fabric.
The tailoring business, Chop Camy has been established for over 45 years and its customers are mostly Malays from the town who earn middle-income such as the high school teachers, and government officials like police officers, firefighters, etc.
The business's previous logo design has a lot of varieties. Thus it needed consistent branding.
The images above are the previous branding and the old owner couples.
Image credit: Jesse Chong
Brand Manual
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